Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs

Sebastian Glende, Isabel Conrad, Livia Krezdorn, Susann Klemcke, Carola Krätzel. Increasing the Acceptance of Assistive Robots for Older People Through Marketing Strategies Based on Stakeholder Needs. I. J. Social Robotics, 8(3):355-369, 2016. [doi]

Abstract

Abstract is missing.