An integrated model of social media brand engagement

Mar Gómez, Carmen Lopez 0001, Arturo Molina. An integrated model of social media brand engagement. Computers in Human Behavior, 96:196-206, 2019. [doi]

Authors

Mar Gómez

This author has not been identified. Look up 'Mar Gómez' in Google

Carmen Lopez 0001

This author has not been identified. Look up 'Carmen Lopez 0001' in Google

Arturo Molina

This author has not been identified. Look up 'Arturo Molina' in Google