Mar Gómez, Carmen Lopez 0001, Arturo Molina. An integrated model of social media brand engagement. Computers in Human Behavior, 96:196-206, 2019. [doi]
@article{GomezLM19,
title = {An integrated model of social media brand engagement},
author = {Mar Gómez and Carmen Lopez 0001 and Arturo Molina},
year = {2019},
doi = {10.1016/j.chb.2019.01.026},
url = {https://doi.org/10.1016/j.chb.2019.01.026},
researchr = {https://researchr.org/publication/GomezLM19},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {96},
pages = {196-206},
}