Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics

Brett R. Gordon, Raphael Thomadsen, Eric T. Bradlow, Jean-Pierre Dubé, Richard Staelin. Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics. Marketing Science, 30(6):945-949, 2011. [doi]

Abstract

Abstract is missing.