A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Marketing Science, 38(2):193-225, 2019. [doi]

Authors

Brett R. Gordon

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Florian Zettelmeyer

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Neha Bhargava

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Daniel Chapsky

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