Brett R. Gordon, Florian Zettelmeyer, Neha Bhargava, Daniel Chapsky. A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook. Marketing Science, 38(2):193-225, 2019. [doi]
@article{GordonZBC19,
title = {A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook},
author = {Brett R. Gordon and Florian Zettelmeyer and Neha Bhargava and Daniel Chapsky},
year = {2019},
doi = {10.1287/mksc.2018.1135},
url = {https://doi.org/10.1287/mksc.2018.1135},
researchr = {https://researchr.org/publication/GordonZBC19},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {38},
number = {2},
pages = {193-225},
}