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Small Stories With Big Roles: Mapping Sage, Pursuer, and Hero Archetypes Onto Authority, Fandom, and Heroism in Chinese Banks' Weibo Posts

Dicong Gou, Ya Sun, Gongyuan Wang. Small Stories With Big Roles: Mapping Sage, Pursuer, and Hero Archetypes Onto Authority, Fandom, and Heroism in Chinese Banks' Weibo Posts. IEEE Trans. Prof. Communication, 68(3):379-397, September 2025. [doi]

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