Lindsay D. Grace, James Coyle. Player performance and in game advertising retention. In Teresa Romão, Nuno Correia, Masahiko Inami, Hirokasu Kato, Rui Prada, Tsutomu Terada, A. Eduardo Dias, Teresa Chambel, editors, Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology, ACE 2011, Lisbon, Portugal, November 8-11, 2011. pages 55, ACM, 2011. [doi]
Abstract is missing.