Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance

Rajdeep Grewal, Murali Chandrashekaran, F. Robert Dwyer. Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance. Marketing Science, 27(5):886-902, 2008. [doi]

Abstract

Abstract is missing.