How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data - researchr publication authors

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Qican Gu, Qiqi Jiang, Hongwei Wang. How Do Consumers Behave in Social Commerce? An Investigation Through Clickstream Data. In Fiona Fui-Hoon Nah, Chuan-Hoo Tan, editors, HCI in Business, Government, and Organizations: eCommerce and Innovation - Third International Conference, HCIBGO 2016, Held as Part of HCI International 2016, Toronto, Canada, July 17-22, 2016, Proceedings, Part I. Volume 9751 of Lecture Notes in Computer Science, pages 189-197, Springer, 2016. [doi]

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