Chunliu Gu, Tianmei Wang. Role of Channel Characteristics of the New Retail Model on Brand Loyalty. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 180-193, Springer, 2023. [doi]
@inproceedings{GuW23, title = {Role of Channel Characteristics of the New Retail Model on Brand Loyalty}, author = {Chunliu Gu and Tianmei Wang}, year = {2023}, doi = {10.1007/978-3-031-32302-7_16}, url = {https://doi.org/10.1007/978-3-031-32302-7_16}, researchr = {https://researchr.org/publication/GuW23}, cites = {0}, citedby = {0}, pages = {180-193}, booktitle = {E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II}, editor = {Yiliu Tu and Maomao Chi}, volume = {481}, series = {Lecture Notes in Business Information Processing}, publisher = {Springer}, isbn = {978-3-031-32302-7}, }