Chunliu Gu, Tianmei Wang. Role of Channel Characteristics of the New Retail Model on Brand Loyalty. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part II. Volume 481 of Lecture Notes in Business Information Processing, pages 180-193, Springer, 2023. [doi]
Abstract is missing.