Peter M. Guadagni, John D. C. Little. A Logit Model of Brand Choice Calibrated on Scanner Data. Marketing Science, 27(1):29-48, 2008. [doi]
@article{GuadagniL08a,
title = {A Logit Model of Brand Choice Calibrated on Scanner Data},
author = {Peter M. Guadagni and John D. C. Little},
year = {2008},
doi = {10.1287/mksc.1070.0331},
url = {http://dx.doi.org/10.1287/mksc.1070.0331},
tags = {data-flow, C++},
researchr = {https://researchr.org/publication/GuadagniL08a},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {27},
number = {1},
pages = {29-48},
}