John D. C. Little - researchr alias

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Viewing Publication 1 - 16 from 16

2015

Obituary John F. Nash JrJohn D. C. Little. itor, 22(6):1117-1118, 2015. [doi]

2011

OR FORUM - Little s Law as Viewed on Its 50th AnniversaryJohn D. C. Little. ior, 59(3):536-549, 2011. [doi]

2008

A Logit Model of Brand Choice Calibrated on Scanner DataPeter M. Guadagni, John D. C. Little. mktsci, 27(1):29-48, 2008. [doi]

Commentary - A Logit Model of Brand Choice Calibrated on Scanner Data: A 25th Anniversary PerspectivePeter M. Guadagni, John D. C. Little. mktsci, 27(1):26-28, 2008. [doi]

2004

Comments on "Models and Managers: The Concept of a Decision Calculus"John D. C. Little. mansci, 50(12-Supplement):1854-1860, 2004. [doi]

Models and Managers: The Concept of a Decision CalculusJohn D. C. Little. mansci, 50(12-Supplement):1841-1853, 2004. [doi]

2002

Philip M. Morse and the BeginningsJohn D. C. Little. ior, 50(1):146-148, 2002. [doi]

1991

Operations Research in Industry: New Opportunities in a Changing WorldJohn D. C. Little. ior, 39(4):531-542, 1991. [doi]

1979

Feature Article - Aggregate Advertising Models: The State of the ArtJohn D. C. Little. ior, 27(4):629-667, 1979. [doi]

1975

BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case StudyJohn D. C. Little. ior, 23(4):656-673, 1975. [doi]

BRANDAID: A Marketing-Mix Model, Part 1: StructureJohn D. C. Little. ior, 23(4):628-655, 1975. [doi]

1969

A Media Planning CalculusJohn D. C. Little, Leonard M. Lodish. ior, 17(1):1-35, 1969. [doi]

1968

MEDIAC: an on-line media planning systemLeonard M. Lodish, John D. C. Little. afips 1968: 425-430 [doi]

1966

The Synchronization of Traffic Signals by Mixed-Integer Linear ProgrammingJohn D. C. Little. ior, 14(4):568-594, 1966. [doi]

A Model of Adaptive Control of Promotional SpendingJohn D. C. Little. ior, 14(6):1075-1097, 1966. [doi]

1955

The Use of Storage Water in a Hydroelectric SystemJohn D. C. Little. ior, 3(2):187-197, 1955. [doi]

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