Leonard M. Lodish, John D. C. Little. MEDIAC: an on-line media planning system. In American Federation of Information Processing Societies: Proceedings of the AFIPS '68 Fall Joint Computer Conference, December 9-11, 1968, San Francisco, California, USA - Part I. Volume 33 of AFIPS Conference Proceedings, pages 425-430, AFIPS / ACM / Thomson Book Company, Washington D.C., 1968. [doi]
Abstract is missing.