Gozem Guceri-Ucar, Stefan Koch. Cooperative Advertising in Video Game Software Marketing: A Game Theoretic Analysis of Game Software Publisher - Platform Manufacturer Dynamics. In Michael A. Cusumano, Bala Iyer, N. Venkatraman, editors, Software Business - Third International Conference, ICSOB 2012, Cambridge, MA, USA, June 18-20, 2012. Proceedings. Volume 114 of Lecture Notes in Business Information Processing, pages 154-167, Springer, 2012. [doi]
Abstract is missing.