The moderating effect of transaction experience on value-driven internet shopping

Sumeet Gupta, Kim Heewoong. The moderating effect of transaction experience on value-driven internet shopping. In Jan Ljungberg, Magnus Andersson, editors, Proceedings of the Fourteenth European Conference on Information Systems, ECIS 2006, Göteborg, Sweden, 2006. pages 807-818, 2006. [doi]

Abstract

Abstract is missing.