Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. Int J. Information Management, 34(2):123-132, 2014. [doi]

Authors

Mohammad Reza Habibi

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Michel Laroche

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Marie-Odile Richard

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