Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities - researchr publication related

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Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. Int J. Information Management, 34(2):123-132, 2014. [doi]

The following publications are possibly variants of this publication:

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyaltyMichel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan. chb, 28(5):1755-1767, 2012. [doi]

The roles of brand community and community engagement in building brand trust on social mediaMohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. chb, 37:152-161, 2014. [doi]

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