Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. Int J. Information Management, 34(2):123-132, 2014. [doi]
@article{HabibiLR14-0,
title = {Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities},
author = {Mohammad Reza Habibi and Michel Laroche and Marie-Odile Richard},
year = {2014},
doi = {10.1016/j.ijinfomgt.2013.11.010},
url = {http://dx.doi.org/10.1016/j.ijinfomgt.2013.11.010},
researchr = {https://researchr.org/publication/HabibiLR14-0},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {34},
number = {2},
pages = {123-132},
}