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The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5):1755-1767, 2012. [doi]

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