Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard, Ramesh Sankaranarayanan. The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5):1755-1767, 2012. [doi]
@article{LarocheHRS12,
title = {The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty},
author = {Michel Laroche and Mohammad Reza Habibi and Marie-Odile Richard and Ramesh Sankaranarayanan},
year = {2012},
doi = {10.1016/j.chb.2012.04.016},
url = {http://dx.doi.org/10.1016/j.chb.2012.04.016},
researchr = {https://researchr.org/publication/LarocheHRS12},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {28},
number = {5},
pages = {1755-1767},
}