The roles of brand community and community engagement in building brand trust on social media

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37:152-161, 2014. [doi]

Authors

Mohammad Reza Habibi

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Michel Laroche

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Marie-Odile Richard

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