Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard. The roles of brand community and community engagement in building brand trust on social media. Computers in Human Behavior, 37:152-161, 2014. [doi]
@article{HabibiLR14,
title = {The roles of brand community and community engagement in building brand trust on social media},
author = {Mohammad Reza Habibi and Michel Laroche and Marie-Odile Richard},
year = {2014},
doi = {10.1016/j.chb.2014.04.016},
url = {http://dx.doi.org/10.1016/j.chb.2014.04.016},
researchr = {https://researchr.org/publication/HabibiLR14},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {37},
pages = {152-161},
}