Data mining application for customer segmentation based on loyalty: An iranian food industry case study

Ali Hajiha, Reza Radfar, Samira Sarafi Malayeri. Data mining application for customer segmentation based on loyalty: An iranian food industry case study. In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Singapore, Singapore, December 6-9, 2011. pages 504-508, IEEE, 2011. [doi]

Abstract

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