Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product

Manel Hamouda, Rym Srarfi Tabbane. Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product. IJOM, 3(2):20-37, 2013. [doi]

Abstract

Abstract is missing.