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The persuasion of borrowers' voluntary information in peer to peer lending: An empirical study based on elaboration likelihood model

Jing-Ti Han, Qun Chen, Jian-Guo Liu, Xiao-Lan Luo, Weiguo Fan. The persuasion of borrowers' voluntary information in peer to peer lending: An empirical study based on elaboration likelihood model. Computers in Human Behavior, 78:200-214, 2018. [doi]

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