When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan. When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Marketing Science, 42(1):137-165, January 2023. [doi]

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