When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan. When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs. Marketing Science, 42(1):137-165, January 2023. [doi]

Abstract

Abstract is missing.