John R. Hauser, Felix Eggers, Matthew Selove. The Strategic Implications of Scale in Choice-Based Conjoint Analysis. Marketing Science, 38(6):1059-1081, 2019. [doi]
@article{HauserES19,
title = {The Strategic Implications of Scale in Choice-Based Conjoint Analysis},
author = {John R. Hauser and Felix Eggers and Matthew Selove},
year = {2019},
doi = {10.1287/mksc.2019.1178},
url = {https://doi.org/10.1287/mksc.2019.1178},
researchr = {https://researchr.org/publication/HauserES19},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {38},
number = {6},
pages = {1059-1081},
}