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The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals

Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin. The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. J. Systems and IT, 25(1):30-52, 2023. [doi]

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