The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals - researchr publication related

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Matti Haverila, Eric Li, Jenny Carita Twyford, Caitlin McLaughlin. The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals. J. Systems and IT, 25(1):30-52, 2023. [doi]

The following publications are possibly variants of this publication:

The Impact of Quality of Big Data Marketing Analytics (BDMA) on the Market and Financial PerformanceMatti Haverila, Kai C. Haverila, Muhammad Mohiuddin, Zhan Su. jgim, 30(1):1-21, 2022. [doi]

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