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Co-Op Advertising in Dynamic Retail Oligopolies

Xiuli He, Anand Krishnamoorthy, Ashutosh Prasad, Suresh P. Sethi. Co-Op Advertising in Dynamic Retail Oligopolies. Decision Sciences, 43(1):73-106, 2012. [doi]

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Xiuli He

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Anand Krishnamoorthy

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Ashutosh Prasad

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Suresh P. Sethi

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