Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach

Joeri Heijnen, Mark de Reuver, Harry Bouwman, Martijn Warnier, Han Horlings. Social Media Data Relevant for Measuring Key Performance Indicators? A Content Analysis Approach. In Jonna Järveläinen, Hongxiu Li, Anne-Marie Tuikka, Tiina Kuusela, editors, Co-created Effective, Agile, and Trusted eServices - 15th International Conference on Electronic Commerce, ICEC 2013, Turku, Finland, August 13-15, 2013. Proceedings. Volume 155 of Lecture Notes in Business Information Processing, pages 74-84, Springer, 2013. [doi]

Abstract

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