Silvia Heinz, Markus Hug, Carina Nugaeva, Klaus Opwis. Online ad banners: the effects of goal orientation and content congruence on memory. In Wendy E. Mackay, Stephen A. Brewster, Susanne Bødker, editors, 2013 ACM SIGCHI Conference on Human Factors in Computing Systems, CHI '13, Paris, France, April 27 - May 2, 2013, Extended Abstracts. pages 1875-1880, ACM, 2013. [doi]
Abstract is missing.