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Responsemessung im Customer Relationship Management

Stefan Helmke, Matthias Uebel, Jan Helmke. Responsemessung im Customer Relationship Management. In Wilhelm Dangelmaier, Alexander Blecken, Nando Rüngener, editors, Nachhaltigkeit in flexiblen Produktions- und Liefernetzwerken, 11. Paderborner Frühjahrstagung, 2. April 2009, Heinz Nixdorf Institut, Paderborn, Germany. pages 209-218, Monsenstein und Vannerdat, 2009.

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