Mobile social commerce: The booster for brand loyalty?

Jun-Jie Hew, Voon-Hsien Lee, Keng-Boon Ooi, Binshan Lin. Mobile social commerce: The booster for brand loyalty?. Computers in Human Behavior, 59:142-154, 2016. [doi]

Authors

Jun-Jie Hew

This author has not been identified. Look up 'Jun-Jie Hew' in Google

Voon-Hsien Lee

This author has not been identified. Look up 'Voon-Hsien Lee' in Google

Keng-Boon Ooi

This author has not been identified. Look up 'Keng-Boon Ooi' in Google

Binshan Lin

This author has not been identified. Look up 'Binshan Lin' in Google