Mobile social commerce: The booster for brand loyalty?

Jun-Jie Hew, Voon-Hsien Lee, Keng-Boon Ooi, Binshan Lin. Mobile social commerce: The booster for brand loyalty?. Computers in Human Behavior, 59:142-154, 2016. [doi]

@article{HewLOL16,
  title = {Mobile social commerce: The booster for brand loyalty?},
  author = {Jun-Jie Hew and Voon-Hsien Lee and Keng-Boon Ooi and Binshan Lin},
  year = {2016},
  doi = {10.1016/j.chb.2016.01.027},
  url = {http://dx.doi.org/10.1016/j.chb.2016.01.027},
  researchr = {https://researchr.org/publication/HewLOL16},
  cites = {0},
  citedby = {0},
  journal = {Computers in Human Behavior},
  volume = {59},
  pages = {142-154},
}