Amic G. Ho. Explore the Categories on Different Emotional Branding Experience for Optimising the Brand Design Process. In Aaron Marcus, Wentao Wang, editors, Design, User Experience, and Usability: Designing Pleasurable Experiences - 6th International Conference, DUXU 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II. Volume 10289 of Lecture Notes in Computer Science, pages 18-34, Springer, 2017. [doi]
@inproceedings{Ho17-7,
title = {Explore the Categories on Different Emotional Branding Experience for Optimising the Brand Design Process},
author = {Amic G. Ho},
year = {2017},
doi = {10.1007/978-3-319-58637-3_2},
url = {https://doi.org/10.1007/978-3-319-58637-3_2},
researchr = {https://researchr.org/publication/Ho17-7},
cites = {0},
citedby = {0},
pages = {18-34},
booktitle = {Design, User Experience, and Usability: Designing Pleasurable Experiences - 6th International Conference, DUXU 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings, Part II},
editor = {Aaron Marcus and Wentao Wang},
volume = {10289},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-319-58637-3},
}