Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective

Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen. Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Information, 13(5):239, 2022. [doi]

Authors

Chaang-Iuan Ho

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Yaoyu Liu

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Mingchih Chen

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