Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective

Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen. Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Information, 13(5):239, 2022. [doi]

Abstract

Abstract is missing.