Chaang-Iuan Ho, Yaoyu Liu, Mingchih Chen. Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective. Information, 13(5):239, 2022. [doi]
@article{HoLC22,
title = {Factors Influencing Watching and Purchase Intentions on Live Streaming Platforms: From a 7Ps Marketing Mix Perspective},
author = {Chaang-Iuan Ho and Yaoyu Liu and Mingchih Chen},
year = {2022},
doi = {10.3390/info13050239},
url = {https://doi.org/10.3390/info13050239},
researchr = {https://researchr.org/publication/HoLC22},
cites = {0},
citedby = {0},
journal = {Information},
volume = {13},
number = {5},
pages = {239},
}