Personalization: Is It Effective on New and Repeat Users?

Shuk Ho, Kar Yan Tam. Personalization: Is It Effective on New and Repeat Users?. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 41, Association for Information Systems, 2006. [doi]

Authors

Shuk Ho

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Kar Yan Tam

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