Personalization: Is It Effective on New and Repeat Users?

Shuk Ho, Kar Yan Tam. Personalization: Is It Effective on New and Repeat Users?. In Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006. pages 41, Association for Information Systems, 2006. [doi]

@inproceedings{HoT06-0,
  title = {Personalization: Is It Effective on New and Repeat Users?},
  author = {Shuk Ho and Kar Yan Tam},
  year = {2006},
  url = {http://aisel.aisnet.org/icis2006/41},
  researchr = {https://researchr.org/publication/HoT06-0},
  cites = {0},
  citedby = {0},
  pages = {41},
  booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2006, Milwaukee, Wisconsin, USA, December 10-13, 2006},
  publisher = {Association for Information Systems},
}