Shuk Ying Ho, Kar Yan Tam, Michael J. Davern. Transaction-Driven Personalization: The Moderating Effects of Personality Traits. In Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007. pages 9, AISeL, 2007. [doi]
@inproceedings{HoTD07,
title = {Transaction-Driven Personalization: The Moderating Effects of Personality Traits},
author = {Shuk Ying Ho and Kar Yan Tam and Michael J. Davern},
year = {2007},
url = {http://aisel.aisnet.org/pacis2007/9},
researchr = {https://researchr.org/publication/HoTD07},
cites = {0},
citedby = {0},
pages = {9},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007},
publisher = {AISeL},
}