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Transaction-Driven Personalization: The Moderating Effects of Personality Traits

Shuk Ying Ho, Kar Yan Tam, Michael J. Davern. Transaction-Driven Personalization: The Moderating Effects of Personality Traits. In Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007. pages 9, AISeL, 2007. [doi]

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