A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

S. Ali Hojjat 0002, John Turner, Suleyman Cetintas, Jian Yang. A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements. Operations Research, 65(2):289-313, 2017. [doi]

Authors

S. Ali Hojjat 0002

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John Turner

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Suleyman Cetintas

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Jian Yang

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