A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

S. Ali Hojjat 0002, John Turner, Suleyman Cetintas, Jian Yang. A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements. Operations Research, 65(2):289-313, 2017. [doi]

@article{HojjatTCY17,
  title = {A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements},
  author = {S. Ali Hojjat 0002 and John Turner and Suleyman Cetintas and Jian Yang},
  year = {2017},
  doi = {10.1287/opre.2016.1567},
  url = {https://doi.org/10.1287/opre.2016.1567},
  researchr = {https://researchr.org/publication/HojjatTCY17},
  cites = {0},
  citedby = {0},
  journal = {Operations Research},
  volume = {65},
  number = {2},
  pages = {289-313},
}