A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements

S. Ali Hojjat 0002, John Turner, Suleyman Cetintas, Jian Yang. A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements. Operations Research, 65(2):289-313, 2017. [doi]

Abstract

Abstract is missing.