Advertising Strategy in the Presence of Reviews: An Empirical Analysis

Brett Hollenbeck, Sridhar Moorthy, Davide Proserpio. Advertising Strategy in the Presence of Reviews: An Empirical Analysis. In Éva Tardos, Edith Elkind, Rakesh Vohra, editors, Proceedings of the 2018 ACM Conference on Economics and Computation, Ithaca, NY, USA, June 18-22, 2018. pages 7, ACM, 2018. [doi]

Abstract

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